This is what I do,
professionally.
Brand Strategist
Strategic Positioning: Positioned Amazon Prime Video as a leading brand in its category, earning an ad recall of 10% or more.
Award-Winning Leadership: Led teams to create campaigns that earned 10+ prestigious awards.
Vendor Negotiation: Negotiated deals with vendors that led to a 20% budget optimization, allowing for more efficient use of resources and increased campaign effectiveness.
Customer-Centric Approach: Focused on consumer behavior insights to shape strategies that resonate deeply with the target audience.
Market Leadership: Leveraged competitive analysis to increase Asus’s market share, improving its ranking from #3 to #2 in the laptop segment.
Paid Media Specialist
- Achieved Results: Lowered ACOS to under 4% and boosted company market share from 3rd – 2nd position.
- Optimized Budgets: Allocated resources efficiently, achieving a 25x ROAS.
- Award-Winning Campaigns: Led campaigns for Amazon Prime Video, earning 10+ awards and achieving double-digit uplift in ad recall.
- Stakeholder Management: Coordinated with 50+ stakeholders to ensure alignment and smooth execution.
- Managed Full Campaigns: Oversaw everything from budget planning and execution to stakeholder management.
Content Creation
- Personal Brand Success: Successfully delivered 233k views on Instagram, showcasing the power of targeted content and strategic social media engagement.
- Led High-Impact Campaigns: Managed campaigns like ‘Terminal List,’ reaching 45 million and earning multiple awards.
- Strategic Storytelling: Crafted content that resonated deeply with audiences, significantly boosting engagement and brand loyalty.
- Data-Driven Creativity: Leveraged data insights to tailor content strategies, ensuring each piece maximized engagement.
My past hustle...
Key Highlights
1 +
Annual Ad Budgets Managed (INR in Crores)
1 +
Awards won
1
Market Share Achieved
1 x
RoAS Achieved
My Small Knowledge Center...
